TechEd Europe 2012
Microsoft hired Exsilio to assist with driving demand generation for TechEd Europe 2012, a conference designed to provide technical education, product evaluation and an opportunity for attendees to connect with their peers in the tech community.
Exsilio managed deployment of a wide variety of marketing tactics designed to reach the European market. Tactics included email marketing, social media, external paid media advertising via Facebook as well as other sources, targeted newsletter and blog placements, and cross-promotion with other Microsoft teams. In addition, Exsilio provided creative assets to support these initiatives.