Source Fource Campaign
The MSDN team needed a marketing campaign aimed at the developer community to drive awareness about MSDN Virtual Labs and Webcasts and increase content consumption. With an always increasing number of technologies and content for developers, Microsoft needed a new outbound communication approach.
The new campaign started with the concept that the MSDN Webcast presenters were “heroes”. Exsilio assisted the MSDN team with promoting the virtual labs and webcasts through Source Fource, a team of four Microsoft developer superheros. These characters engaged the developer audience in a unique way through their adventures fighting coding mishaps.