Orange Studios opened its doors on January 2015, and has since been featured in many magazines and online newspapers. One of the prominent features inside the studios, are the unique wall murals designed by Exsilio’s creative team. The creativity of the project has been quickly recognized and praised by the startup community in the area.
Today, Exsilio continues to provide ongoing creative support and enjoys playing with the bold, fun branding.
Before settling on the name – Orange Studios, the creative team went through many rounds of revisions and name ideas. In the end, Orange Studios was selected because it was simple, easy to remember and the black and orange colors provided the perfect foundation for creating a bold design.
Playing on the perspective and colors of the logo, Exsilio created brand elements that would easily be recognized as a piece of Orange Studios. The look is bold with strong lettering and high contrast of colors. The fun illustrations and triangle pattern used also used to help soften the look and add a creative fun flair to the design.
Adhering to the initial style guide, Exsilio created an online presence for Orange Studios based on the same ideals. Images and illustrations are paired with large titles to create emphasis on key messages.
The internal portal is an exclusive area for current Orange Studios members to receive announcements and make changes to their account. This comprehensive portal was built by the Exsilio creative and development team to give members the freedom and control to manage their own team and conference schedules.
To reach potential customers for Orange Studios, Exsilio provided branding and marketing support for all social media campaigns. The range of diversity in the online presence helped drive traffic to the web page and increase awareness of the business. Matching business banners were used to create an easier brand recognition through repetition.
Inspired by the spirit of entrepreneurs and startups, Exsilio created a space that would help businesses to grow. Some wall murals featured out of the box ideas ranging anywhere from crop circles to pink elephants and even a yeti. This bold approach has helped Orange Studios quickly become a recognized hot-topic in the Redmond startup community.
One of the most striking visuals inside Orange Studios, is a conference table custom designed by Exsilio. This fun scene depicting a UFO encounter at a farmhouse, while random, is an excellent conversation piece. This unique element makes the conference room a popular and highly preferred reservation spot.
Exsilio helped celebrate the Grand Opening of Orange Studios by providing a wide range of creative resources. The creative team put together everything from flyers and pens to bus ads that ran in the Redmond, WA area. The extensive marketing campaigns combined with other networking outlets served as a comprehensive outreach to the entrepreneurial community. The event turned out to be a huge success with many guests stopping by to see the new creative space.
The Exsilio team created the logo and promotional materials for the Startup Educational Series, an event hosted at Orange Studios. Each presentation addresses common start up concerns and provides advice to both beginners and advanced entrepreneurs.
Exsilio continues to provide ongoing brand support for Orange Studios. From social media marketing to email newsletters, Exsilio makes sure the brand adheres to the style guide as it continues to grows and evolve.