Rovio, makers of the insanely popular game Angry Birds, a game which has been downloaded over 700 million times, recently launched their newest title, Angry Birds Space. As one might imagine, the game takes place in space and uses a new element in the gameplay; the gravitation pull of planets, on which the birds’ targets sit. This adds a fresh layer of new gameplay dynamics. To help drum up hype for the game’s release, Rovio launched a worldwide marketing campaign. To help launch the game, Rovio teamed with T-mobile to turn the Seattle’s Space Needle into a giant sling shot with an Angry Bird attached to it. Some other aspects of the campaign include a deal with Wal-Mart to sell limited edition goods and clues to unlock bonus levels of the Angry Birds Space. Another includes a deal with Barnes and Noble to sell merchandise and earn games credits. So far the game has sold 10 million copies in three days and is estimated to reach 2 billion downloads by the end of the year. With a marketing campaign like this for the world’s most popular mobile game, I don’t see that being out of the question.
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