Everyone loves Fridays. It’s the end of the work week and the start of the weekend but now there’s another added benefit to it being Friday. According to a recent article from Mashable, social media engagement is higher towards the end of the week. It also mentions that social media updates after business hours will get more traffic.
I find this really interesting and would like to see if more marketers begin to implement this strategy. Click here to read the article for more details.
Marketing | Social Media
I found this study by Pamela Marsh and Erin Bilezikjian-Johnson regarding marketing to millennials insightful and also surprising. As much as technology has made us into smart shoppers being able to check prices right on our phones, we still rely on our traditional methods such as TV.
57% of the study participants stated that they hear about new products from TV. Traditional advertising isn’t dead and should still be considered as a channel. Click here to read the full article from AdAge.
Exsilio Homepage | Marketing
Google recently announced that they would be including your recommendations in Google’s search results. Google has already included Twitter and Flickr into their search results so it’s just taking it to the next level. It’ll be interesting to see how this all plays out and whether or not people will use this service. Here’s a quick snapshot of what +1 recommendation would look like. For full details of this new service, check out the Google blog post.
Tags: social media
David Leonhardt of the New York Times Magazine worked with Twitalyzer, an independent research firm to answer this question. Twitalyzer created the Influence Index that measures the number of times a person’s Twitter account is mentioned along with other factors. You can take a look below and see the top 10 most influential and followed people. To get more details, click here to view the full article from the New York Times Magazine.
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