Nobody has an infinite amount of attention. As the amount of noise in our lives increase, the percentage of messages getting through inevitably decreases. Marketers are discovering that traditional marketing/advertising just doesn’t work anymore in grabbing and keeping consumer attention.
Consumers have developed an immunity to traditional tactics such as TV commercials, banner ads, or even emails. So how do you cut through the clutter? One way to sell a consumer something in the future is to simply get their permission in advance to participate in the selling process. Here are some strategies to consider:
Permission Marketing lets companies develop long-term relationships with customers, create trust and build brand awareness. For more information read Permission Marketing by Seth Godin.
Tags: marketing strategy, Marketing theory
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